The song “Ser ou não ser” may not be Shakespeare, but Reginaldo Rossi sure did sing some catchy tunes in his heyday. Rossi was the city of Recife’s contribution to the Jovem Guarda music style of Brazilian 60’s pop-rock in the era when electric guitars were considered too low-class and “foreign” by music critics.  Although the cover of this 1972 Reginaldo Rossi album looks like it was created by an intern while the graphic arts department was on strike, Rossi got to work in good studios thanks to being signed to CBS, the same label that had Roberto Carlos, so the production value is pretty high. And while he obviously owed a debt to Roberto, Rossi definitely had his own style. He only wrote a couple of the tunes here, but they are some of the best ones.